Search Engine Optimization
SEO Services is an abbreviation for Search Engine Optimization. SEO is basically about examining and constructing each web page, and also entire sites in a way that they are fruitfully discovered, analyzed, and then indexed by various search engines.
SEO’s prime role is that of making your content more relevant, more attractive, and more easily readable by search engines and their indexing software. This should be of great importance to you because of some simple but important things like whether your customers are able to find your telephone number or address of your business. How quick and how easily are they being able to do that? If your customers don’t find you soon enough, then we can safely assume your business would not survive for long in that situation.
The same law applies to any web site. Aren’t you worried that your potential customers should be able to locate your current web site easily? More customers should visit it? But the case is that the traffic to your web site is extremely low and many customers do not even know that your site exists. In such a scenario, SEO Services can greatly benefit your site. The thing starts with search engines like Google or yahoo where a customer might type a word or two relevant to his query in the box, click ’Enter’, and immediately your company’s web site comes up in the listing.
Social Media Marketing
Social Media Marketing is the talk of the day. There are 700,000,000 active Facebook users and more than 200,000,000 Twitter users worldwide. Even if you have a business on a small budget, your business can get a huge exposure if put on the global map through online public interaction platforms like Facebook, Twitter, YouTube, LinkedIn, Flickr and MySpace.
Let’s take a look at the definition of Social media marketing:-
“Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.” (http://en.wikipedia.org/wiki/Social_media_marketing)
According to research, more than 65% of the world population is now using Social media. More online customers prefer to buy products/services from companies they follow on networking sites. As for the business owners, the feedback that they get from these sites are far more reliable as they are directly generated by the customers.
Now, what are Social networking sites?
Social networking sites are sites that let people socialize online, get introduced, exchange information, talk, share videos and promote themselves or their products. They also help people to know about new products or the products already existing in market; ongoing in a company if they choose to follow it on a site and also provide their views on them. Some of the most popular social networking sites are Facebook, Twitter, LinkedIn, MySpace, etc.